Maiorossé Cycles
Visual Identity System
Art Direction
Social Media Content
Bike Components
Merchandise
Maiorossé Cycles are bespoke bicycles handcrafted with fine steel. Founded by Engineer and cyclist Daniel Shafer, the name was inspired by his appreciation for old-world Italian culture and traditional bike frame building techniques. A visual identity system was created that evokes European culture, quality, and typography. A rose shaped logomark is inspired by the name “Maiorossé” with linework that simultaneously flows to form the views of a scenic bicycle ride—including rolling hills and a sun that is created from the spokes of a bicycle wheel.