Curious about a branding kit?
With more than 15 years of experience and working through dozens of strategic visual identity projects, I’ve developed three levels of branding kits that are most commonly requested, which you can view here. All of the deliverables are served up in an easy-to-navigate folder for you to download, store, and implement.
Steps
Step 1
Brand Positioning
Whether you have already gone through brand positioning or not, we will work together to either establish or review your brand foundation. We’ll make sure your brand voice connects with your audiences in an authentic and meaningful way. We may bring in a strategist to help with research if you haven’t done this yet. This sets a strong foundation for strong creative ideas and thoughtful visual identity systems that are aligned with your audiences.
Here is an example of brand positioning for Revitalize Coffee.
Step 2
Visual Identity
We will work together to create of a visual identity system that is a thoughtful, meaningful manifestation of your brand. This may include deliverables such as a logo suite and file variations (usually 50+files!), typography, color palettes, patterns, terms of phrase, fun little custom icons, art direction guidelines, unique visual identity elements, and more.
Here is an example of the visual identity kit for Revitalize Coffee.
Step 3
Applied Assets
Depending on the level of kit chosen, you’ll receive applied brand assets such as business cards, social media content, merchandise, and more.